Tuesday, July 23, 2019

Ever wondered what Shiites is? And why they keep clashing with soldiers and police officers? Here is your answer.



There have been several incidents and stories about shiites and soldiers, police officers on television and socially media, buy most people don't know who or the reason for this clash. Here's your answer to your unending questions.

First, Who are the Shiites, what do they want from the Nigerian government and why have they been described as violent by some sections of the society?

This explainer piece will answer some of the questions you’ve been asking about all the Shiite stories you have read this week.

Who are The Shiites?










Shia Shiah or Shi’ah is a branch of Islam that is remarkably different from the Islam you are used to or the one you grew up knowing.

Adherents of the Shia kind of Islam are called Shiasof Ali,Shias or Shi’a. Individually, they are called Shi’I or Shi’ite.

For easy understanding, we will refer to them as Shiites or IMNs in this piece.

What do the Shiites believe in?

It’s important to state that the origin of Shia Islam is a subject of dispute among Islamic scholars.

Depending on who is doing the story telling, Shia Islam originated from Morocco, Syria, Iraq or somewhere in India.

There are millions of Shiite devotees around the world and about 3 million Shiites in Nigeria.

Modern day Shiites draw their inspiration from Iran.

For the purpose of this discussion, let’s divide Islam into two—Shia Islam and Sunni Islam.

The predominant variant of Islam practised in northern Nigeria is Sunni.

However, while Sunnis believe that Muhammad is the prophet sent by Allah, the Shiites believe that someone else called Ali, is Allah’s true messenger.

The Shiites believe that the Islamic prophet Muhammad designated Ali ibn Abi Talib as his successor .

Shia Islam is the second largest branch of Islam. Shia Muslims constitute about 30 percent of the world’s Muslim population.

What do Shiites want in Nigeria?

The Shiites in Nigeria want the country declared an Islamic Republic.

Led by Sheikh Ibrahim El-Zakzaky, the Shiites have been clamouring for an Islamic Republic in Nigeria since the ‘70s.

El-Zakzaky often travels to Iran to sort of touch base with what can now be regarded as the Shia headquarters of the world.

65-year-old El-Zakzaky is a native of Zaria, Kaduna State. He was so impressed with the 1979 Iranian Revolution that he travelled to Iran to become a Shia cleric.

El-Zakzaky imported the second largest branch of Islam into Nigeria, racking up an impressive amount of followers in the 1990s in a country that's dominated by Sunni Muslims.

El-Zakzaky is intent on the application of a more rigorous hue of Islamic legal and administrative system in Nigeria. He is also keen on ultimately turning Nigeria into a fully Islamic state.

Who is El-Zakzaky?









El-Zakzaky never attended a formal primary school. His early education took place at the Provincial Arabic School, Zaria (1969-1970) and the School for Arabic Studies, Kano (1971-1976).

El-Zakzaky obtained a first class degree in Economics at the Ahmadu Bello University (ABU), Zaria (1976-1979). However, that degree was denied him because of his extremist Islamic views and activities.

For most of his life, El-Zakzaky has remained an Islamic scholar and activist.


Why do soldiers and police officers often attack Shiite members?

The Shiites often embark on a procession called Arbaeen.

The Arbaeen procession or walk is held globally by all Shiites.

Arbaeen is a Shia Muslim religious observance that occurs forty days after the Day of Ashura.

Ashura is the 10th day of the first month of the Islamic calendar.

According to security forces, whenever Shiites in Nigeria embark on the Arbaeen walk in major cities across the country, they get violent, obstruct free flow of traffic and attack anyone who stands in their way.

Shiites and police officers have clashed in Kano, Kaduna, Zamfara and elsewhere in northern Nigeria.

El-Zakzaky was twice jailed by late Military President General Sani Abacha for his extremist, inciting and uncompromising Islamic stance. El-Zakzaky famously declared that "there is no government except that of Islam" during Abacha's regime.

During a pro-Palestinian procession by the IMN in Zaria on July 25, 2014, soldiers fatally shot 35 of El-Zakzaky's followers to death. Three of them: Mahmud, Ahmad, and Hamid, were Zakzaky’s sons. In total, six of Zakzaky's sons have been reportedly killed by soldiers.

Shiites and law enforcement also frequently clash in Abuja and northern Nigerian States. In 2015, Shiites clashed with soldiers in Zaria, Kaduna State.

The military claimed that the Shiites attacked the convoy in which Chief of Army Staff, Tukur Buratai, was traveling.

Shiite places of worship and homes were destroyed by soldiers afterwards and El-Zakzaky was arrested and jailed by the military.

And this week alone, 42 Shiites have reportedly been killed by police and soldiers. The Shiites have become increasingly violent as they demand Zakzaky's release.

El-Zakzaky is still in jail

In December of 2016, Justice Gabriel Kolawole of the Federal High Court, ordered El-Zakzaky’s release, but the Nigerian state ignored that judicial directive.

After rumours made the rounds that El-Zakzaky and his wife may have been killed in military custody, the Shiite leader was finally allowed a public appearance in January of 2018and arraigned in May.

El-Zakzaky is currently facing trial for charges bordering on unlawful gathering, criminal conspiracy and culpable homicide.

He is still in detention and hasn't been granted bail. There are reports that El-Zakzaky has gone blind in one eye following his continued detention. Zakzaky was spotting a neck brace during his first public appearance since 2015

Sunday, July 21, 2019

Myth: Super Eagles And Deep Green Jersey




Skitek Media takes a look at the noise about the Super Eagles jerseys at the just concluded African Cup of Nation in Egypt.

As the Super Eagles stepped out of the dressing room in deep green jerseys, football fans at the viewing centre hissed to show their discontent with the uniform.

“Ooooh, this Jersey always bring badluck. We cannot even see the players, too dark. See Algeria players as they fill the pitch with their white Jerseys”, the fans grumbled.

@samsaxofficial: "This Jersey has always been unlucky"

@BashirAk_: "Stop using that stupid unlucky jersey"

@FINALIZER1: "Super eagles why this unlucky jersey na??????"

@Dammybas: "*COUGHS* stupid unlucky jersey"

@daphy657: "Stop wearing this useless green jersey ..its an Unlucky jersey !"

@dirtyboyjameso : "STOP WEARING THAT DAMN UNLUCKY JERSEY"

@enitan16: "We just had to wear that unlucky jersey #AFCON #AFCON2019"

@JayMarionCarter: "Can we now burn this unlucky Jersey ? I need to have peace of mind #IStillBleed9ja"

@Fejer50: "Guys, we have lost already with this jersey"

@DrIdongesit: "Who agrees with me that this Jersey carries bad luck.."

@Finestteebee: "Super eagles should never use this bad luck jersey again! # ALGNGA"



Those were the reactions of Nigerian football fans before the referee blew the whistle to start the game against the Desert Foxes of Algeria.

What does Jersey need to do with good and quality football game, I asked rhetorically but in less than 10 minutes of my nostalgia, Algeria had scored against Nigeria and were pressing further to double the lead.

Most Nigerians prefer the fashionable Eagle like Jersey that many now refer to as “Aso Ebi’.
The Nike Super Eagles shirt was a sellout towards the 2018 World Cup. It was one of the best–designed jerseys at the Russia 2018, even though Nigeria could not qualify for the second round of the tournament.

Every Nigerian loves the Jersey but detests the second deep green not only because of the design but due to the so-called bad luck that follows it.

Recall that Nigeria lost to Madagascar 0-2 in the just concluded African Cup of Nation wearing the deep green Jersey.

The team also lost to Algeria 1-2 in the semi–final wearing the deep green shirt.

The team lost to Croatia at the World Cup wearing the deep green shirt but defeated Iceland while wearing the “Aso Ebi'”.

The noise about the deep green jersey became a topic as Nigeria were losing to Algeria.
I could remember that Nigerian football fans detested white Jersey in the past for the same reason that it brought badluck.

I could also remember that nobody ever thought of which Jersey was good or bad in the glorious 1994 golden era that paraded the likes of Rashidi Yekini, Finidi George and Peter Rufai.

I could remember that there was a time the Super Eagles players had to cut their tracksuits to play a match because their handlers forgot to bring the Jerseys to the field.

That day, Nigeria beat Ethiopia by 6-1 wearing the tracksuits as jerseys. So it sounds ridiculous to attribute the poor performance of a team to theJersey the players put on.

As a matter of fact, Nigeria beat Libya, Egypt and Poland in all the friendlies they played with these countries, wearing the deep green shirt.

While I see it so illogical to attribute poor performance to a poor jersey, there is a need for Nigeria Football Federation to take a second look at the deep green shirt.
Of course, it is not the reason why the Super Eagles failed to qualify for AFCON final but the design does not represent Nigeria colour.

The country’s National Flag is light Green and white not deep green and white.

Thursday, July 18, 2019

Skipper John Obi Mikel and Striker Odion Jude Ighalo Retire from international football.


Nigeria stars Odion Ighalo and John Obi Mikel are retiring from international football.

Super Eagles forward Odion Jude Ighalo has ended his run with the National team, shortly after Skipper John Mikel Obi made his retirement official, SkiTek top sources have confirmed.

"He had discussed his decision with the coach before the third-place match, saying that the constant abuse was taking a toll on his young family, but he was advised to keep it under wraps for the moment," the sources told SkiTek.

He came under huge criticisms when Nigeria were eliminated from the 2018 World Cup after missing a glaring chance against Argentina which could have given the Super Eagles a 2-1 lead.

"After the game against the Carthage Eagles in the third-place match, he gave his jersey as a souvenir to the coach, said his goodbyes and left."

Prior to the game, the 30-year-old posted a message on his WhatsApp status update that simply said "Final Game".

"He has been very strong for us," Rohr.

"And it is sad that he wants not to continue.

"But the door always is open for him any time."

He made his Super Eagles debut under the tutelage of Daniel Amokachi in 2015 and later played his first competition with the senior team at the 2018 World Cup in Russia.

He made 35 appearances for Nigeria, scoring 16 goals.
He was also top scorer through the 2019 Africa Cup of Nations qualifiers, with four goals, and he could also finish the tournament as top scorer having scored four in Egypt.

Meanwhile, Nigeria captain Mikel, 32, announced his international retirement on his Instagram page, ending his senior international career in the same country where he made his senior debut in the 2006 Africa Cup of Nations.

"Egypt is a country where I've started and have finished my National career," Mikel posted on Instagram.

"In 2006 I played my first official championship for my Country. 2019 African Cup of Nations marks my last championship for National Team with Super Eagles.

"My national career started in 2003 under 17 World Cup and I'm grateful for the national team for placing me on the world arena and giving me an opportunity to show my skill and have an incredible National and International career.

"At the age of 32 it's time for me to retire from the National team and let the youth take over, who've done an amazing job securing a bronze medal at AFCON 2019.

"Thank you to all my Nigerian supporters and to my Country for all the trust, support and love you've shown me over the past 15 years.

"Mikel am out!"

Nigeria also won bronze at that 2006 tournament, with Mikel notching one goal and one assist.

Nigeria coach Gernot Rohr praised the midfielder for his service, saying the midfielder had enjoyed a "big career" with the Super Eagles.

"We have really to be proud to have players like this in Nigeria," Rohr.

"He's one of the legends now.

"He did well again in this Afcon.

"I invited to help the team; he helped the team not only on the pitch but also outside. He accepted to be on the bench, to be replaced.
"He's an example for all our young players, with his professionalism, his approach to the competition, his serious attitude all the time.

"We will miss him.

"I'm happy that he could part in this Afcon, to finish his wonderful career with a bronze medal.

"He gave all the best for his country. He's an example for all football players in Nigeria."

Mikel made 88 appearances for Nigeria, scoring six goals and played at five Africa Cup of Nations tournaments, two World Cups and one Olympic Games.

He was Nations Cup champion in 2013, and won an Olympic bronze medal with Nigeria in 2016.

Friday, July 12, 2019

Trailing reactions of Nigerians on the call for the immediate ban of BBNaija by MURIC

The statement which was released today by the director of MURIC, Professor Ishaq Akintola deacribed the show as crude, anti-social and immoral and should be ban. This call have caused a lot of reactions from Nigerians on social media.
See reactions:







The statement reads; “We are being forcibly dragged to a world of nudity, shamelessness and open promiscuity. Inmates of BBNaija kiss, romance and engage in sex openly. BBNaija is Bohemian, anti-social, crude and immoral. It constitutes a potent danger to every home. BBNaija is Satanic. It is unacceptable. “Where are our norms and values? Is it part of African culture to engage in sex in the open? Where are the authorities? Is the Ministry of Information and Culture sleeping? Is the National Orientation Agency on sabbatical? Who will protect our children from this despicable onslaught? Who did this to Nigeria? “This reality show is dragging our children into a life of moral debauchery. It is robbing them of the last vestiges of honour. It is deleting the word ‘shame’ from their vocabulary.

BB Naija has alienated our youth from the elders. A yawning lacuna now exists between the young and the old. Irreversible social crisis looms. “We must see those who woo our young ones with humongous amounts of money, big cars and palatial buildings as those bent on destroying industry, diligence and integrity particularly among the youth. Nothing destroys a nation faster than materialism. The daughters of Jezebel are here already.
Unless the authorities move with the speed of lightning, human dignity in Nigeria is going, going, going! “Or do we not realize that for every single BB Naija inmate who wins big amount of money and a car, more than 50 million young people are misled? Qur’an 30:41 says, ‘Evil has appeared on both land and sea as a result of the handiworks of men…’ The Bible in Ephesians 4:19 was also describing these people when it says, ‘Having lost all sensitivity, they have given themselves over to sensuality so as to indulge in every kind of impurity, with a continual lust for more.’

“Already, the desperate quest for wealth by all means has gripped Nigerian youth like hay fever. It has railroaded them into Yahoo Yahoo, ritual killings and a museum mentality for the collection of female panties. Where exactly are we going? “This development calls for serious concern and we are deeply concerned because we are the Muslim Rights Concern. Our hearts bleed in MURIC.

This is the kind of evil that Muslim and Christian leaders should unite to fight with all their strength instead of dissipating their energy on a phantom Islamisation, a mirage called Fulanisation, Maradonic religiousity and gymnastic spirituality. “We can put an end to this anomaly called BB Naija if Christians and Muslims bury the hatchet and come together to fight evil. Home is home. Moral debauchery knows no religion. The destructive influence of television shows like BB Naija penetrates both Christian and Muslim homes. “Ditto for the custodians of our culture and tradition. Our traditional rulers ignore a program like this which has all the potentials to diminish the dignity of our culture. They are fighting over who should be chairman of the Council of traditional rulers. They want to be the King of kings and rivals of the Supreme Creator. Who placed a curse on Nigeria? “Homo sapiens may not respect a single snake when they see one. But can anyone wait to see what follows if the cobra leads and it is faithfully followed by the python, the black mamba, rattle snake, garter snake and the anaconda? So what do you think will happen if our traditional rulers from the East, West and North march on Aso Rock to demand the immediate halt of this horrible show? “To cap the edifice, MURIC calls for immediate and total ban on this satanic television show.

We charge the Ministry of Information and Culture to move swiftly against BB Naija before moral debauchery becomes Nigeria’s middle name. Nigerian youth must be protected from themselves and the time to do so is now. We invite the National Assembly to intervene immediately and we appeal to traditional rulers to add their voices to this campaign.”

AFCON 2019: Accurate Prediction: Rohr; Nigeria vs Algeria



Head coach of the Super Eagles, Gernot Rohr, had predicted a semi-final meeting with Algeria, even before a ball was kicked Thursday evening.

And in his opinion, the Desert Foxes are the best team at the Africa Cup of Nations.

Nigeria beat South Africa 2-1 to qualify for the last four, while the North Africans saw off Ivory Coast yesterday.

“At first we have to recover well because it was not easy, we avoided extra time. We don’t have any injuries.

“No suspension, no injury. We have to watch the game of Algeria, for the moment they are perhaps the best team in the tournament, so it will be a very big challenge to beat Algeria,” Rohr told reporters.

The game will be played on Sunday, July 14 at the Cairo International Stadium.

Thursday, July 11, 2019

AFCON: Panic in South Africa by South Africa-based Nigerians after Eagles win

(Nigerian Squad) 2019 Africa Cup of Nations quarter final football match between Nigeria and South Africa at Cairo international stadium.
There was panic among Nigerians living in South Africa on Wednesday and Thursday after the Super Eagles defeated Bafana Bafana 2-1 in the quarter-finals of the 2019 Africa Cup of Nations.

After the recent murder of the Deputy Director-General of Chartered Insurance Institute of Nigeria, Elizabeth Ndubusi-Chukwu, in South Africa, it is reported that the number of Nigerians killed in South Africa in three and half years has risen to 127.

The Nigerians, who spoke to our correspondent on the telephone, said they were scared and many of them refused to celebrate the Eagles’ win publicly to avoid being attacked.

Few hours after the match, a Nigerian identified simply as Lekan, specifically warned his countrymen not to go to O.R. Tambo or Motherwell, where a Nigerian, identified as Emeka, was killed last Thursday.

On a WhatsApp group consisting of Nigerians in South Africa, he wrote, “Nobody should go to O.R Tambo or Motherwell after such lousy showing from our team.”

A Nigerian who resides in South Africa, Michael, said many of them could not go to commercial viewing centres and bars to watch the match as a result of fear.

Another Nigerian, who studies in the country, Oke, said, “We were told to avoid wearing the Nigerian jersey until after a week the match was played.”

When contacted, the President of Nigeria Union, South Africa, Mr Adetola Olubajo, said though there may be panic, no casualty was recorded.

He said, “There is no fresh killing or attack over the AFCON match. Definitely, when there is such match there is always panic. But we have not heard of any casualty from the match for now.”

Some of the Nigerians, however, dedicated the victory to those killed in xenophobic attacks in South Africa.

Okwuruha said, “Fair play to Bafana Bafana, but this win is for the Nigerians killed in xenophobic attacks in South Africa. We will always remember them.”


Tuesday, July 9, 2019

As a Man, If she tells you these 5 things, you should be very worried

Men, if a babe tells you these 5 things, you should be very worried

Don't just take them as cute,harmless things women say. Ask for clarification.

To date anyone, you would have gone through the early days of just talking and feeling up each others beliefs and learning what their values are.

As a guy, it is at this stage that you sample the babe’s thoughts, see if she’s more than a pretty face and abundant curves, and you also get to listen to what she has to say about issues that are fundamental to your decision to initiate a relationship with her or walk away.

When you are at this and talking stage, it is both important to watch what she does and to listen well to what she says. You don’t want to miss the hints and regret the relationship later when you could have avoided it all.

If she ever says any of these things, you may want to ask for clarification and be ready to run away as fast as you can if the answers don’t add up.

Klaus Vedfelt/Getty Images

Before dating, people hang out and feel each other up before deciding to go further. Pay attention at this stage [Credit - Gen Z]

Here we go:

1. "I can be crazy sometimes"

You want someone sane. Someone mature enough to have a grasp and a lid on their emotions, so if she says she can be crazy sometimes, you really have to be careful and not just take it with a pinch of salt.

When people say they can be crazy sometimes, it is often a pointer to, and a glorification of anger issues and other toxic behaviours they don’t want to admit they have. And who says the ‘craziness’ she speaks of will only be ‘sometimes’?

One of the ways to deal with this is to find out if there have been previous relationships and how they ended.

It is not your duty to handle or deal with any woman. If that is what she is looking for, chances are she is toxic and unwilling to change.

2. "I need a man that can handle me"

If she says this, you really need to ask for a clarification. What exactly does she need to be handled for? Is it an , or some unconventional sexual craving you may not be comfortable with?

Does she want you to handle her over-possessiveness, bossiness, stubbornness, overbearing behaviour, jealousy, or some other thing?

Man, you have to ask for clarification on these things and not get carried away with the cuteness with which she says them.

3. "I have so much drama"

A drama-free relationship is the best. So when she comes with this line, my good man, let the alarm bells in your head go off, and don’t ignore it!

Again ask questions about the type of drama she comes with. If you can’t handle it, and chances are that you won’t be able to, you better run away as fast as you can!

If she scares herself sometimes, you should be scared. [Credit - Capital FM]

4. "I scare myself sometimes"

Even the sound of this should put some fear into you!

If she scares herself with the kind of impressive work ethic she has, or some other great thing she intensely devotes herself to, this may not be bad afterall.

However, if it’s something negative about herself she’s referring to, baba, you should be scared, too!

5. "Even my parents fear me"

You want to be with a woman who has people she’s accountable to, and parents are one of such people.

If she’s saying her parents fear her, it means they can’t call her to order when she’s mad. And this should reeeaaaaally worry you.

It’s worse if her friends too are incapable of calling her to order when she’s out of line or pissed off.



Monday, July 8, 2019

WHY DO I NEED A BUSINESS PLAN?

WHY DO I NEED A BUSINESS PLAN - by Anthony Samuel - SKITEKMEDIA

Recently someone asked me why they needed a business plan if they were getting all the funding they needed from friends and relatives. It sounded to me as if they were thinking of a business plan as just a fund-raising tool. In fact, a business plan is much more than that: It's a tool for understanding how your business is put together. You can use it to monitor progress, hold yourself accountable and control the business's fate. And of course, it's a sales and recruiting tool for courting key employees or future investors.

Writing out your business plan forces you to review everything at once: your value proposition, marketing assumptions, operations plan, financial plan and staffing plan. You'll end up spotting connections you otherwise would have missed. For example, if your marketing plan projects 10,000 customers by year two and your staffing plan provides for two salespeople, that forces you to ask: How can two salespeople generate 10,000 customers? The answer might lead you to conclude that forming partnerships, targeting distributors and concentrating on bulk sales to large companies would be your best tactics.

As part of your operational plan, you'll lay out major marketing and operational milestones. When you're the founder, the only person holding you accountable to those results on a daily basis is you. So your plan becomes a baseline for monitoring your progress. If your prototype was to be complete by February 1, and it gets done early-on January 10, for example-you can ask yourself WHY. Was there an unexpected breakthrough? Did someone put in a heroic effort? Or did you just overestimate? What you learn will help you do an even better job next time.

But even more than a tool for after-the-fact learning, a plan is how you drive the future. When you write, "We expect 100 customers by the end of year one," it's not a passive prediction-you don't just wait for the customers to show up. It becomes your sales force's goal. The plan lays out targets in all major areas: sales, expense items, hiring positions and financing goals. Once laid out, the targets become performance goals.

And of course, a well-written plan is great for attracting talent. When a prospect asks to understand your business, you can hand them a plan that gives them an entire overview. Their reactions tell you something about how quickly and thoroughly they can think through your business's key issues. Plus, the written record of your goals coupled with a track record of delivering against those goals sends a message loud and clear: You understand your business and can deliver the results you promise. Great employees will respond to that message-as will banks and investors the next time you need to raise money.


So viewing your plan as a fund-raising tool is just the beginning of the story. You'll use the plan for so much more-for managing yourself, for operating the business and for recruiting. Before deciding to skip your planning phase, consider all the implications and what they mean for your future success.




Anthony Samuel is a business coach, helping entrepreneurs and early-stage brand and companies develop the attitudes, skills and capabilities needed to succeed. He brings to bear skills as an entrepreneur, teacher and technologist in helping others create successful businesses.

Sunday, July 7, 2019

BUSINESS PLAN 101, the Nitty-Gritty of Writing a Business Plan


There are many reasons to write a business plan—it’s not solely the domain of entrepreneurs who want to secure funding to start or grow their business.
A business plan can help you clarify your strategy, identify potential roadblocks, decide what you’ll need in the way of resources, and evaluate the viability of your idea or your growth plans before you get started.
Whatever your reason for writing a business plan, the task will probably still feel like a homework assignment. When you’re starting a business, your to-do list is a mile long and filled with more immediately rewarding tasks, like taking product photos, creating ad campaigns, and opening social media accounts.
Not every business launches with a formal business plan, but many founders find value in taking time to step back, research their idea and the market they’re looking to enter, and understand the scope and the strategy behind their tactics.
That's where writing a business plan comes in.
but first of all what is a business plan;
A business plan is a written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement. Business plan is also a road map that provides directions so a business can plan its future and helps it avoid bumps in the road. The time you spend making your business plan thorough and accurate, and keeping it up-to-date, is an investment that pays big dividends in the long term.
There are a few key things to keep in mind to help you write an effective business plan.
  • Know your audience. When you know who will be reading your plan—even if you’re just writing it for yourself, to clarify your ideas—you can tailor the language and level of detail to them. This can also help you make sure you’re including the most relevant information and figure out when to omit sections that aren't as impactful.
  • Have a clear goal. You’ll need to put in more work, and deliver a more thorough plan, if your goal is to secure funding for your business versus working through a plan for yourself or even your team.
  • Invest time in research. Sections of your business plan will primarily be informed by your ideas and vision, but some of the most crucial information you’ll need to include relies on research from independent sources. This is where you can invest time in understanding who you’re selling to, whether there’s demand for your products, and who else is selling similar products or services.
  • Keep it short and to the point. No matter who you’re writing for, your business plan should be short and readable—generally, no longer than 15 to 20 pages. If you do have additional documents you think may be valuable to your audience and your goals, consider adding them as appendices.
  • Keep the tone, style, and voice consistent. This is best managed by having a single person write the plan or allowing time for the plan to be properly edited before distributing it.
A business plan can help you identify clear, deliberate next steps for your business, even if you never plan to pitch investors—and it can help you see gaps in your plan before they become issues. Whether you've written a business plan for a new business or for growing your current company, you now have a comprehensive guide and the information you need to help you start working on the next phase of your business.

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